SEO 8hours

SEO stands for Search Engine Optimization. It is divided in two categories On-Page and Off-Page. On-Page is generally a one-time activity but Off Page is that which you will be doing regularly to rank your website on SERP.

Chapter 1 : Search Engines

  • Types of SEO
  •    White Hat SEO
  •    Grey Hat SEO
  •     Black Hat SEO

Chapter 2 : What are search Engines?

  •  Types of Search Engines
  •  How Search Engine Works and how they rank websites based upon a search term?
  • What are Directories and how they differ from Search Engines?
  •  Difference between Search Engine and Directories
  •  What is site Popularity?
  •  How do you monitor the performance of your website in the search engines?
  •  What is the importance of search for website and how can SEO save valuable money in advertising expenses?
  • Areas of Operation for Search Engine
    Optimization Professionals
  •  Uploading websites through FTP Software’s like Filezilla Core FTP etc
  • Dreamweaver, Basic of HTML
  •  HTML Static & Dynamic Website
  •  About Online Digital Marketing
  •  Affiliate Marketing

Chapter 3 : On-page Optimization Activities

  • Initial Site Analysis
  • Importance of Domain names and Value
  • Domain Selection
  • Website Structure and Navigation Menu Optimization
  • Advance Keyword Research
  • Keyword Analysis
  • Keyword Planning
  • Keyword Application on Website
  • Keyword Competition Review
  • How to do SEO for Dynamic CMS like Joomla WordPress Drupal etc
  • Site Structure Analysis
  • Title and Meta Tag Development
  • H1, H2, H3 tags
  • Anchor Text
  • Header and Footer Links
  • Image tag and it’s attributes
  • HTML validation using W3C
  • URL renaming/re-writing
  • Content Development Check
  • Existing Web Content Optimization
  • Creation of XML/HTML/Text Sitemaps
  • Submitting Sites to Google and yahoo Webmasters
  • Canonical/404 Implementation
  • txt Creation
  • Internal Link Strategy
  • Google SEO Guideline

Chapter 4 : Off-page Optimization Activities

  • Introduction to off-Page Optimization
  • Link Building and Link Exchange strategies  Google Page Rank
  • Directory Submission
  • Search Engine Submission
  • Social Bookmarking
  • Article Distribution
  • Press Release Distribution
  • Google Map Submission
  • Viral Marketing
  • E-mail Marketing
  • Geo Listing and Local Listing includes Classified
  • Local and Regional Search Engine Indexing
  • RSS feeds Submission
  • Video Submissions
  • Blog Creation, Weekly Posting and Blog Promotion

Chapter 5 : SMO (Social Media Optimization)

How to optimize Social media and use it in favor
of your Brand Building
How to do promotion on Social Networking
Sites like:

  • Facebook
  • Twitter
  • Linkeding and Many more
    How to do Promotion of your Sites using Multiple Sharing Options:
  •  Yahoo Buzz
  •  Digg
  •  Stumble upon and Many more

Chapter 6 : In-Organic Search

  • PPC Campain Management
  • Google Adsense.
  • Google Adwords (pay per Click )
  • Google keywords Selection Tool.
  • Google Web Analytic
  • Google webmaster tool
  • Ranking Report
  • Keywords Ranking Report

Chapter 7 : Additional Tactics

  • Website & Competitor Analysis
  • Website Content & Architecture Analysis.
  • Keywords Research & Analysis
  • Creating Effective Title.
  • How to write SEO Friendly Content.