DIGITAL MARKETING 

Digital Marketing is the marketing of your products or services using digital platforms, mainly on the Internet but also including mobile phones, tablets, display/search/Video advertising, and any other social platforms like facebook, instagram & twitter.

Chapter 1 : Overview of Digital Marketing

  • What is marketing and digital marketing?
  • Understanding Marketing and Digital Marketing Process?

 

Chapter 2 : Website Creation

  • Understanding about Internet , websites ,
  • Planning of a website Statics, Dynamics (Informative & Ecommerce)
  • HTML Basic
  • About CMS and creating website in WordPress
  • Domain Booking
  • Server & Hosting
  • One Live Project

UNIT 2 : Search Engine Optimization 16 HRS

  • What is SEO?
  • What are search engines and their functions?
  • Understanding Traffic, keywords etc
  • On Page Optimization
    • Search Engine Optimisation
    • Site Analysis
    • Keyword Research With Google Keyword Planner
    • Keyword Planning
    • Domain
    • URL Structure
    • Title Tag
    • Meta Tag
    • Google Analytics (Code Generation)
    • Canonical Tag
    • H1 Tag
    • Image Optimization (Alt Tag)
    • Anchor Tag
    • Content Optimization
    • Sitemap Creation & Submission (html and xml)
    • Robots.txt
    • Custom 404
    • 301 Redirect
    • .htaccess
  • Off Page Optimization
    • What is Off page SEO
    • Why Off page is Important
    • What are Backlinks?
    • Backlinks Creation Methods
    • Difference Between Do Follow and No Follow Backlinks
    • What is Google Page Rank
    • How to Increase Google Page Rank
    • Web Directory Submissions
    • Social Bookmarking
    • Article Writing & Submission
    • Press Release Writing & Submission
    • Comment Blogging
    • Classifieds Posting
    • Forum Posting Link Exchange (One way, two way and three way)
    • Search Engine Submission
    • RSS Feeds
  •  Google Web Master Tool (Search Console )

  • Bing Web Master Tool

  • SEO Interview Questions

  • Others SEO Tools

Local SEO Google My Business (MAP)

UNIT 3 : PPC Advertising (Google Ads & Express) 16 HRS

 

    • Understanding in organic search results  Introduction to Google ads & PPC advertising
    • Overview of Microsoft Adcenter (Bing & Yahoo)
    • Setting up Google ads account
    • Understanding ads account structure
    • Campaigns, Adgroups, Ads, Keywords, etc
    • . Types of Advertising campaigns-Search, Display, Video
    • Difference between search & display campaign
    • How does ads rank ads
    • Understanding ads algorithm (adrank) in detail with examples
      • What is quality score
      • Why quality score is important What is CTR?
      • Why CTR is important Understanding bids
      • Advanced level bid strategies
      • Enhanced CPC
      • What are flexible bidding strategies
      • Understanding ad-extensions
      • Types of ad-extensions
      • Adding ad-extensions in our Campaign
      • Creating adgroups
      • Finding relevant adgroups options using tool
      • Creating adgroups using tool
      • Understanding keywords
      • Finding relevant keywords
      • Adding keywords in ad-group using keyword planner tool
      • Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
      • Examples of types of keywords
      • Creating ads
      • Understanding ad metrics Display & destination URL
      • How to write a compelling ad copy
      • Local SEO Google My Business (MAP)
      • Google Web Master Tool (Search Console )
      • What is Google Page Rank How to Increase Google Page Rank Web Directory Submissions
      • Social Bookmarking Article Writing & Submission Press Release Writing & Submission Comment Blogging
      • Classifieds Posting Forum Posting Link Exchange (One way, two way and three way
      • Search Engine Submissions
      • RSS Feeds
      • Bing Web Master Tool
      • SEO Interview Questions
      • Others SEO Tools
      • What are Backlinks? Backlinks Creation Methods
      • Difference Between Do Follow and No Follow Backlinks
      • Social Media Marketing
      • What is social media
      • Understanding the existing social media paradigms & psychology
      • How social media marketing is different than others
      • Linkedin Marketing
      • What is Linkedin
      • Understanding Linkedin
      • Company profile vs Individual Profiles (Difference between Individual and Company Profiles
      • Understanding Linkedin Groups (Manage Linkedin groups
      • How to do marketing on Linkedin groups
      • Linkedin Advertising & it best Practices
      • Increase ROI from Linkedin ads
      • Linkedin Publishing
      • Company Pages
      • Facebook Marketing  Understanding Facebook marketing practical session
      • Creating Facebook Page
      • Increasing fans on fan page
      • How to do marketing on fan page (with examples
      • Fan engagement  Important apps to do fan page marketing
      • Facebook Advertising  Types of Facebook advertising
      • Best practices for Facebook advertising
      • Creating Facebook advertising campaign
      • Targeting in ad campaign
      • Payment module-CPC vs CPM-CPA
      • Setting up conversion tracking
      • Using power editor tool for adv.
      • Twitter Advertising
      • Understanding twitter
      • Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
      • How to do marketing on Twitte
      • Black hat techniques of Twitter Marketing
      • Checking conversion stats
      • Optimizing Search Campaigns

    Remarketing

  • GOOGLE ADS CERTIFICATION
    • Ads Fundamental
    • Search Advertising
    • Display Advertising
    • Video Advertising
    • Shopping Advertising
    • Mobile Advertising

UNIT 4 : Social Media Marketing

  • What is social media
  • Understanding the existing social media paradigms & psychology
  • How social media marketing is different than others

UNIT 5 : Facebook Marketing

  • Understanding Facebook marketing practical session
  • Creating Facebook Page
  • Increasing fans on fan page
  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page merketing
  • Facebook Advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Creating Facebook advertising campaign
  • Targeting in ad campaign
  • Payment module-CPC vs CPM-CPA
  • Setting up conversion tracking
  • Using power editor tool for
  • Facebook Creator Studio
  • Facebook Ad Breaks
  • Facebook Instant Article

 

UNIT 5 : Linkedin Marketing

  • What is Linkedin
  • Understanding Linkedin
  • Company profile vs Individual Profiles (Difference between Individual and Company Profiles)
  • Understanding Linkedin Groups (Manage Linkedin groups)
  • How to do marketing on Linkedin groups
  • Linkedin Advertising & it best Practices
  • Increase ROI from Linkedin ads
  • Linkedin Publishing
  • Company Pages

UNIT 7 : Twitter Advertising

  • Understanding twitter
  • Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
  • How to do marketing on Twitter
  • Black hat techniques of Twitter Marketing
  • Advertising on Twitter
  • Creating Campaigns
  • Types of Ads
  • Tools of twitter Marketing

Video Marketing    

  • Understanding Video Campaigns
  • Creating 1st Video campaign
  • Importance of Video marketing
  • Benefits of Video marketing
  • Using you tube for Business
  • Developing you tube video for Marketing strategy
  • Get traffic through you tube channel/video to your website
  • Create video adgroup
  • Targeting options
  • YouTube Monetization
  • How to Increase Youtube (Views, Subscriber )

 

Google Analytics    

 

    • Introduction to Google analytics
    • How Google analytics works
    • Understanding Google analytics account structure
    • Understanding Gooogle analytics insights
    • Understanding cookie tracking
    • Types of cookie tracking used by Google analytics
    • How to set up analytics account
    • Hot to add analytics code in website
    • Understanding goals and conversion how to setup goals
    • Understanding different types of goals
    • Understanding bounce & bounce rate
    • Difference between exit rate & bounce rate how to reduce bounce rate
    • How to setup goals
    • Importance of funnels
    • How to integrate adwords and analytics account
    • Benefits of integrating adwords & analytics
    • Measuring performance of marketing campaigns via Google analytics
    • Understanding filters & segments
    • How to set up filters & segments
    • How to view customized reports 
    • Monitoring traffic sources
    • Monitoring traffic behavior
    • Taking corrective actions if required
    • GOOGLE ANALYTICS CERTIFICATION

 

GOOGLE ANALYTICS CERTIFICATION

 

Mobile Web Marketing    

 

  • Understanding Mobile Devices
  • Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics
  • Fundamentals of Mobile marketing

 

 Email Marketing

 

  • Database Collection of Email Id’s
  • Service provider (Mailchimp, Sendgrid)
  • Mail Templates

 

  • App Store optimization (ASO)
  • Addmob
  • SMS marketing
  • Whatsapp Marketing

Online Reputation Management (ORM)  2  HRS

What is online reputation management

  • Why online reputation management
  • Understanding ORM scenario
  • How to deal with criticism online
  • Ways to create positive brand image online
  • Understanding tools for monitoring online reputation
  • Step by step guide to overcome negative online reputation
  • Best examples of online reputation management

Adsense & Blogging  2  HRS

  • What is Adsense?
  • How to get approved for Adsense
  • Cool trick to get Adsense approval by Google
  • Using your adsense account interface Placing ads on your blog
  • Creating blogs with our Free theme
  • What is Blogging
  • How to Blog
  • What is WordPress and How to Create with WordPress
  • WordPress Themes and Plugins

Affiliates   

  • What is Affiliates?
  • How to join and Earn with Affiliates
  • Top Indian and Worldwide Bloggers
  • How ot Earn Money with Blogging

Ecommerce Marketing  

  • What is Ecommerce?
  • Top Ecommerce Website around the world
  • Ecommerce scenario in India
  • How to do SEO of an Ecommerce website
  • Why you need a solid Ecommerce marketing strategy
  • Formulating right Ecommerce marketing strategy
  • Ecommerce business
  • Case studies on Ecommerce website
  • Opencart

How To Grab Freelancing Projects?  

 

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